As musicians we spend nearly countless hours creating music, only to cross our fingers and hope our latest-greatest songs will magically meet the ears of new listeners.
Or we post Instagram pics with a billion hashtags all day long, because that’s what some social media guru told us to do.
Or we put our faith and future in the hands of the latest flashy tool or iPhone app.
We’re tempted by the promise of the silver bullet, the next thing, the program that will guarantee us instant fans, the trendy marketing strategy that will surely knock down every barrier to our success.
Even an online marketing tool as powerful as CD Baby’s Show.co (PLUG!) is only as effective as the creative energy you put into your campaigns; its reach is only equal to the effort you spend spreading the word.