"The music career of Lance Allen is a true DIY success story. He doesn’t tour. He doesn’t rely on merch sales to pay the mortgage. He isn’t a household name. And yet he’s earning a full-time living in music by balancing guitar lessons with streaming revenue. That money he’s generating from Pandora, Spotify, and YouTube is a pretty sizable portion of his overall earnings too. It’s enough to “buy a new guitar every month,” but instead he’s using it to pay off his house.
How’s streaming working so well for him? I asked.
CR: Your main focus is clear from the calls-to-action at the very top of your website homepage: drive action on Spotify and Pandora. Why those platforms? Why not… touring? iTunes? YouTube? CD sales?
LA: Spotify and Pandora Radio have the largest audience, and that’s the reason why they’re my main focus. Plus it has been a source of income for me."