Word-of-Mouth Live Event Marketer Verve Raises $18.5 Million

October 13, 2017

 

Verve, a leading word-of-mouth live music marketing platform based in the U.K., has closed an $18.5 million Series B funding round led by Draper Esprit. Formerly known as StreetTeam, the startup enables brands to turn the expertise of everyday people into a scalable sales channel, offering existing customers incentives to help sell products -- so far mostly tied to ticketing -- to other fans.

 

The company said on Tuesday that over the last 12 months its client list has grown from 170 to 450, selling more than 500,000 tickets globally and securing partnerships with the likes of Live Nation, AEG, C3, Eventbrite, Bonnaroo, React Presents, Bestival, Digital Dreams and Electric Zoo, among others.

 

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