Does the YouTube value gap actually exist? According to Google and YouTube, of course not. Yet, multiple studies have shown the contrary.
Last July, the team at Information is Beautiful found that the popular video platform only pays $0.0006 per play. For an unsigned artist to earn $1,472 (monthly minimum wage), they would need 2.4 million plays. At $0.0007 per view, a signed artist would only need 2.2 million plays.
The RIAA found that, at best, YouTube pays around $1.50 per $1,000 views in the US.
Recently, the IFPI found that YouTube pays the music industry less than a dollar per user. The video platform has an estimated 1.3 billion users.
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