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Ex-U2 manager Paul McGuinness recalls 'extraordinarily expensive' 360° Tour

October 13, 2017

 

Former U2 manager Paul McGuinness shared stories from his illustrious career during a wide-ranging interview at last week’s International Live Music Conference (ILMC).

 

McGuinness, who was grilled by raconteur Ed Bicknell of Damage Management for ILMC’s traditional Breakfast Meeting, recalled U2’s ground-breaking 360° tour of 2009-11, which remains the highest-grossing tour of all time ($736.42 million).  

 

“The name of that tour was my little joke in a way because the record companies at that time were pursuing these immoral [360°] deals where having failed to exploit digital distribution, the only thing they could think of to make more money was to take it off the artists who were going out doing gigs. It was shameful, I thought,” said McGuinness.

 

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